AND The Collection Continues

The color of this garment is gorgeous

This is a jacket that I would personally wear myself. I love the leather looking ends and the slits on the jacket are stunning.

Personally, this is a very beautiful coat. The sleeves on this coat is the beauty to this garment.

http://www.stylebubble.co.uk/style_bubble/2010/05/searching-for-anne-marie.html

Max Mara

Wool flannel jacket and skirt in the 1980's
Designer: Anne-Marie Beretta

Sculptural Linen Pants Suit in 1980's

Max Mara autumn/winter collection of 1981-1982
Designer: Anne-Marie Berett

Beretta designed a collection of tailored suits for Max Mara. "Her trademark is a play on proportions, from wide collared coats to mid-calf length trousers and asymmetrical lines".

1981 Vest for Max Mara

http://letmefashion.blogspot.com/2012/01/fashion-exhibition-maxmara-coats.html
http://www.kci.or.jp/archives/digital_archives/detail_208_e.html
http://forums.vintagefashionguild.org/threads/oct-18-fashion-parade-designing-women.35647/
http://www.carolinedaily.com/121519.c2VjdHwx.html

Anne-Marie Beretta's Collection

In 1974, Beretta decided that she had enough experience as a fashion designer to start her own ready-to-wear label. It had been said that, “She has a serious sombre style and sees her clothes as mobile sculptures”.

http://www.stylebubble.co.uk/style_bubble/2010/05/searching-for-anne-marie.html

Most Memorable Garments

Here are all the years which Anne-Marie Beretta had created garments that were highly recognized.

1969-70 – camouflage-cloth garments, winter 1971-72 – ample-armhole sleeves, winter

1974 -long and roomy cape, rubberised on the outside

1975 – chinese-fashioned dress, Mao suit, spring

1976-77 – the pareo, winter

1979-80 – elbow-shaped sleeves and asymmetric drapings, winter

1980- wide-waisted Chinese overalls, spring

1980-81 – knee-shaped trousers, winter

1981-82 – the poncho, winter

1983- pareo-skirts, snap-hooks, spring

1984-85 – the “jupe-couettes”: draped from within, winter

1985- the “cornet” skirts, spring

1986 – the sarongs, the gypsum flowers, spring

1986-87 – the “peau de peche”, winter

1987-88 – the “coup de vent” dress, winter

1988-89 – the draped cloaks, winter

1990-91 – the skirt-like underpants, winter

1991-92 – the pareo-like overalls, winter

1992- the double dress, spring

1992-93 – the skirt with a tail, winter

1994-95 – the full-lining cardigan, winter

1995- the rivet-fastened dress, spring

1997- the culottes, spring

1997-98- the double-sleeves, winter

http://www.fashionmodeldirectory.com/brands/annemarie-beretta/

Entry into a New World - The Fashion Industry

In 1957, Beretta moved to Paris and met a man named Roger Bauer that motivated her to pursue a career in the fashion industry.

Sunset In Paris

Antonio Castillo in 1963

Beretta was convinced so in her free time, she worked for a man named Antonio Castillo where she was designing costumes for a theater. Castillo had his own house where he created, "elegant clothes and elaborate costumes for private clients, the theater and the movies" (http://www.fashionmodeldirectory.com/designers/antonio-castillo/)

Antonio Castillo

Rain-wear collection in 1980's from Beretta

At this point, this is when Beretta's fashion career started rising because in 1965, she got together with manufacturer Pierre d'Alby and started a very successful product line of brown linen garments.

In the 1980's, Beretta decided to go work for Georges Edelman because he agreed to manufacture her rain-wear line.

http://www.fashionmodeldirectory.com/designers/antonio-castillo/
http://glaykisdolcevita.com/tag/oscar-de-la-renta/
http://irenebrination.typepad.com/irenebrination_notes_on_a/2008/12/ramosport-staying-stylish-in-the-rain-.html

Early Life

Anne-Marie Beretta

Map of France
Béziers is a city in the south of France right next to Marseille.

Anne Marie Beretta was born in 1937 in a city called Béziers in France.

The city of Béziers